Strategize, Advise, and teach what you know.

Like you, I was doing too much, burning myself out, and could never really turn off my brain at night.

I was always on-call. Always thinking about the next due date. Always wondering why my margins weren’t higher at the end of the day.

My niche—owner-managed B2B services companies—was too broad. I had no real competitive advantage. No negotiating leverage.

I was making a good living but was working hard for it. I knew if I wanted to grow I had to make a change.

I could use my skills to build a “real” agency—with employees, project managers, and an office to bring it all together.

But the thought of that frankly didn’t appeal to me at all.

It was then I realized I could focus instead on the parts I enjoyed most—the strategy and leadership part of marketing.

I could then guide my clients to their goals as an impartial advisor and “producer” of sorts—that’s where the most value came from anyway.